Purpose and strategy
We are committed to driving Africa's growth through our strategic priorities and unwavering focus on sustainability. Our strategy is built on a deep understanding of the continent's unique challenges and opportunities, and a commitment to creating long-term value for all our stakeholders.
Our purpose
Driving Africa's growth is at the heart of everything we do. As a financial services organisation deeply rooted in the continent's history, we are committed to fostering sustainable and inclusive economic development. We believe in empowering individuals, businesses, and communities through impactful financial solutions and responsible business practices.
Our strategy
Our strategy is to maintain our position as Africa's leading financial services organisation, achieving leading market shares wherever we compete. We leverage our deep understanding of the continent's unique challenges and opportunities to deliver impactful solutions that meet the evolving needs of our clients. We are well-positioned to capture the significant opportunities linked to Africa's energy transition with a focus on three strategic priorities: transforming client experience, executing with excellence, and driving sustainable growth and value.
Our strategic priorities unpacked
Transforming the
client experience
client experience
We combine the power of innovative technology, strategic partnerships, and our expertise to stay ahead of the curve and consistently provide you with comprehensive financial solutions that go beyond traditional banking.
2025 target: 7% to 9% revenue growth (compound annual growth rate from 2020 to 2025).
Execute with
excellence
excellence
We hold ourselves to the highest ethical standards and ensure that we earn your trust by keeping our systems and people reliable and resilient.
2025 target: Cost-to-income ratio approaching 50%.
Drive sustainable
growth and value
growth and value
We aim to create a long-lasting positive impact by accelerating Africa’s just energy transition, economic growth, and human development.
2025 target: 17% to 20% return on equity
Our values
Providing you with excellent service
Helping our people reach their full potential
Delivering consistent value to our shareholders
Staying ahead of the curve by being proactive
Fostering a culture of collaboration
Treating each person with respect and dignity
Upholding the highest levels of integrity
Consistently pushing the boundaries for success
More about us
Leadership
Our board of directors and leadership council bring a wealth of experience in banking, finance, and operating in African markets.
Corporate governance
We uphold the highest standards of corporate governance to ensure ethical and responsible business practices.