Standard Bank Named Brand/Sponsor of the Year at the Sports Industry Awards

Standard Bank is proud to announce its recognition as the Brand/Sponsor of the Year at the prestigious 2024 Sports Industry Awards, held on December 3, 2024. This accolade reflects our commitment to fostering sporting excellence, youth development, and community engagement through the Standard Bank Schools Sports Sponsorship—a program that has flourished over the past decade.

Since its inception, the sponsorship has grown exponentially, and 2024 was no exception. This year, the program supported 17 festivals across 9 sporting codes, engaged with 11,515 players from over 386 schools, and reached an impressive audience of 160,000 spectators. Our initiatives included 24 activation days complemented by exclusive hospitality experiences for clients and parents, solidifying our position as a leader in impactful sponsorships.

A Holistic Approach to Engagement

Beyond the field, our integrated marketing approach amplified the impact of the sponsorship through PR, social media, influencer collaborations, radio outside broadcasts, and live coverage on SuperSport Schools. By connecting with youth and their families, we not only celebrate sports but also foster financial literacy through engaging, educational entertainment.

Recognising Excellence in Sports

The Sports Industry Awards, now in their 13th year, celebrate innovation, creativity, and impact within the sports sector. Competing alongside some of the most recognized brands in sports sponsorship, this win underscores Standard Bank's leadership in meaningful sponsorships.

Empowering Youth, Supporting Communities

Our partnership exemplifies our dedication to empowering young people through sports and education. By supporting the holistic development of well-rounded individuals, we create opportunities for players, parents, staff, and spectators to thrive both on and off the field.

Driving Commercial Opportunities

Our sponsorship is a strategic platform for client engagement and community impact. From exclusive private banking hospitality to showcasing our financial products through digital displays, newsletters, and school apps, our involvement opens doors for year-round commercial opportunities. On-site bankers are available at events to connect with our clients, ensuring that we remain at the forefront of their financial journey.

This recognition reinforces Standard Bank's commitment to growth, excellence, and building a brighter future for communities across South Africa.