Tips for cost-effective marketing
Getting your business in your customers’ hearts and minds doesn’t demand spending thousands. With a host of free and paid online tools available, being strategic and savvy with your resources could help you grow your online presence to reach more customers, create conversions and grow your business.
Here’s how to get the most out of your marketing budget.
Get the basics right with your website
In the digital era, a website is a crucial part of any marketing strategy. Not only will your customers expect it from you, but it’s also key to creating brand awareness. It gives your business legitimacy, lets you control the narrative and gives customers 24/7 access to information about your business.
It’s important that your website is user- and mobile friendly, and that your content is optimised with the right keywords so customers searching for the products or services you provide, will be directed to your site.
There are many free options to create a website, but if you can afford it, it’s worth the investment to get an expert to help you create one that’s easy to navigate and effectively speaks to your customers’ needs.
Prioritise social media
If your business isn’t on a social media platform that your customers are on, you’re missing out. Social media lets you publish content and engage with your customers simultaneously. Thereby creating brand awareness while building relationships and having conversations with your customers.
Setting up a page is quick, easy and free and you can start immediately.
Use targeting tools
- Social media platforms offer ways to target specific customers (who fit your customer profile) or locations.
- Use free web analytics tools to learn about how your site is performing so you can make informed decisions about how to improve it.
- Use online advertising platforms to promote your website or campaign online. It’s cheaper and easier than you think, allowing you to customise your ads to reach people in specific locations or when they’re searching for specific terms.
Newsletters or free downloadable e-books do double duty
Create a newsletter or e-book that customers can subscribe to. They’re value adds for your customers, give you the opportunity to make regular contact and keep them informed. It also shows expertise and relevance to build customers’ confidence in your brand and provides the opportunity to generate word of mouth or referrals.
Key takeaway
With so many tools and resources readily (and often freely) available, there’s plenty you can do to create brand awareness and stand out from the crowd, even with a limited marketing budget. Choosing the right activities and channels for your customers will help you be efficient with your marketing spend without breaking the bank.