How to pick the right name for your business

If you’re currently in the process of naming your business, here are a few tips on how to choose the right one:

• Decide what the unique selling point of your business is: identifying what sets you apart from your competitors is a good starting point, and you should also ask yourself, “What message do I want to portray through my business name?”
• Do your research: you may already have a few ideas in mind for your name, but as Mark Twain once said, “There is no such thing as an original idea.” Avoid any potential legal issues by doing some research to see whether there are any businesses with the same or even similar names. This will also help avoid any potential challenges with trademarks, patent and domain name availability.
• Keep it simple: on the one hand, it’s okay to have fun and get creative with your business name, but try to avoid names that are too long or complicated. Try to aim for something that is easy to pronounce and easy to remember.
• Consider the future: don’t pick a name that is restrictive in any way. You may want to expand your business and offering at some point in the future, so try to avoid naming your business after a single service or product. For example, you may start out selling fresh produce but later decide to start selling smoothies and green juices as well, so make sure you pick a name that can encompass your future growth.
• Get different perspectives: choosing the right name can be stressful, but you don’t have to do it alone. If you already have a business partner or team, have a brainstorming session. Alternatively, ask your family and friends how they feel about your ideas and see whether they can provide different perspectives.

Deciding on what to name your business is the first step in building and establishing your brand, so make sure you take the time to do it properly and choose wisely.