Sponsorships are a valuable part of Standard Bank Group's responsibility and marketing communication strategies. Sponsorships are essential in building the brand and creating relevance in markets where Standard Bank Group operates, and they provide a platform for us to engage with our customers. Development is key to our deciding on what sponsorships we undertake. Currently, we look at initiatives that support community upliftment, the arts and sport. Sponsorships vary from country to country and are often decided on by teams in each country in which we operate, as relevant to their marketing objectives.
Standard Bank’s commitment to investing across the arts spectrum on the continent represents a 30-year legacy. A legacy that provides ongoing support for a variety of key projects, which have evolved into highlights across the African cultural calendar.
Standard Bank is a proud sponsor of leading and innovative sporting initiatives. Over the years, our contribution to the development of sporting programmes within the growing markets that we operate in has significantly helped elevate the role of sports in Africa’s growth story.
Visit our new Standard Bank blog. This blog celebrates the spirit of Africa and is inclusive of all Standard Bank sponsorship initiatives. Follow our blog for updates, articles and latest news related to arts and culture, sport and brand intiatives sponsorships.
The 2018 Standard Bank Jazz Festival taking place in Grahamstown during National Arts Festival from 27 June to 7 July this year sees the festival’s first female conductor at the helm of the annually-constituted Standard Bank National Youth Jazz Band (SBNYJB). Jazz singer, arranger, pianist and composer Amanda Tiffin has been appointed to lead the cream of the country’s young musicians.
GRAHAMSTOWN – Fringe festivals – the playground of the independent, cutting edge artist – continue to be a vital force in global arts, as evidenced by the massive crowds drawn annually to international fringe festivals in Edinburgh, Adelaide, New York and Brighton.
The National Arts Festival (28 June – 8 July 2018) is an annual feast of theatre, dance, performance art, music, visual art and more and can be packaged into a rewarding Eastern Cape holiday. Here are some ideas for what you can get up to in the Eastern Cape before or after the Festival.
The National Arts Festival’s Arena is a special section of the programme reserved for works that have previously won a Standard Bank Ovation Award, a Cape Town Fringe Fresh Award, or a recognised international Fringe award.
The line-up for this year’s National Arts Festival Main Programme extends an invitation to audiences to join a thrilling journey that travels through the established and familiar to brand-new, uncharted creative territories.
Standard Bank has renewed their sponsorship of the National Arts Festival in Grahamstown, one of the country’s longest and highest profile sponsorship investments, for a further three years. Standard Bank’s partnership with the iconic event will run until the end of 2020.