Standard Bank and IRONMAN South Africa entered into a sponsorship partnership of one of the country’s premier endurance events while at the same time enabling Standard Bank to extend its brand reach to the fast-growing sport of triathlon.
The sponsorship will involve all of World Endurance Africa Holdings' major event properties, IRONMAN South Africa, 5150 BELA BELA: 1.5km Swim, 40km Cycle and 10km Run.
Triathlon – and IRONMAN in particular – exemplifies all the qualities that Standard Bank stands for: hard work, dedication, endurance and commitment. Ironman offers Standard Bank a single entry point into all three sporting codes. The quality of IRONMAN South Africa’s development programme and the aspirational nature of the sport, which promotes a healthy, positive lifestyle, were also major points of attraction for Standard Bank.
Standard Bank IRONMAN African Championship, South Africa Nelson Mandela Bay - Sunday, 7 April 2019
Read more about IRONMAN at www.ironman.com
What makes an IRONMAN? Endurance, hard work and commitment to be in it for the long haul. As a business with a 150 year history we are an organisation that resonates with the Ironman values. #SBIronman
Standard Bank is the proud sponsor of IRONMAN South Africa. Annah Watkinson shares how training has helped her progress and become more competitive in Ironman. #SBIronman
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