Sport sponsorship initiatives

Standard Bank recognizes the role of sponsorship in supporting our vision, our purpose and our strategy.

Our sponsorship strategy aims to ensure our sponsorship portfolio delivers on building our brand and reputation, is aligned to our clients passionpoints, in both sports and culture, and contributes positively to the countries and communities in which we operate. We ensure any property we adopt has sustainable social relevance cause, in order to grow the pipeline and create growth within the discipline and for our communities. 

Our sport sponsorship properties are The Standard Bank Proteas, Cricket South Africa’s Regional Performance Centre Programme and Standard Bank IRONMAN

Cricket development

As part of our over-arching cricket development initiative, the Regional Performance Centre programme will develop and maintain effective high-performance programmes and cricket structures from grassroots right through to senior cricket.


Standard Bank and IRONMAN South Africa entered into a sponsorship partnership that will secure the long-term sustainability of one of the country’s premier endurance events while at the same time enabling Standard Bank to extend its brand reach to the fast-growing sport of triathlon.Triathlon – and IRONMAN in particular – exemplifies all the qualities that Standard Bank stands for: hard work, dedication, endurance and commitment. Ironman offers Standard Bank a single entry point into all three sporting codes.

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Events details

Standard Bank IRONMAN 70.3 Durban, KwaZulu Natal

Standard Bank IRONMAN 70.3 Durban, KwaZulu Natal



Standard Bank Proteas arrive in Sri Lanka



1st Test Match - Galle



2nd Test Match - Colombo