Charlotte Maxeke Hospital to benefit from PinkDay 2018
2017-10-30 00:00:00.0


 As anticipation builds to one of the most eagerly anticipated events on the international cricket calendar, Cricket South Africa (CSA), Momentum and the Gauteng Cricket Board (GCB) are delighted to announce that the Breast Care Unit at the Charlotte Maxeke Johannesburg Academic Hospital will be the new beneficiary of the Pink ODI.

This match, the 4thth Momentum ODI between the Standard Bank Proteas and India, will be played on Saturday, 10 February 2018 at the Bidvest Wanderers Stadium.This will also be the 7 Pink ODI, with the Proteas yet to lose a match when playing in pink. 

 The Breast Care Unit at the Charlotte Maxeke Johannesburg Academic Hospital, run by Doctor Sarah Nietz and her team of dedicated specialist nurses, provides access to quality breast care, regardless of geographical location and socio-economic status.  The unit sees up to 350 women with newly diagnosed breast cancer every year and provide a service to seven district hospitals. Patients from other provinces and all over Africa are also accommodated. Charlotte Maxeke Johannesburg Academic Hospital also trains medical students, interns, medical officers, registrars and junior consultants in breast care making it a centre of excellence in this field.  There is also a “Breast course 4 Nurses” programme to empower nurses in breast care

On an annual basis this hospital treats more than 200,000 patients. The breast care clinic, diagnoses 350 breast care cases annually from Gauteng, Mpumalanga, Limpopo and even further afield. The sad reality is that due to a lack of education around the disease, patients often arrive at the hospital at a time when a fairly treatable disease, if detected early, has progressed beyond the point of treatment. The aim is to invest in a tangible facility and contribute to the service they give as well as the research and education they do to enable more successful treatment of breast cancer through earlier diagnosis.

Event hosts, Cricket South Africa (CSA), Momentum and the Bidvest Wanderers Stadium are pulling out all the stops to make sure that the objective of increasing breast cancer awareness is met and that more money than ever before will be raised for breast care support. Bidvest as founding partner to this event have also again pledged their support.

As a precursor to the event, a call to South Africa has been made to #PitchUpInPink. 2018 will also mark the launch of Pink Friday which is a national call to action for South Africa to support this day, the Proteas and the fight against breast cancer. This is a way for absolutely everyone to get involved in South Africa, India and around the world, and not just those lucky enough to be at the match.  In previous years fans attending have not disappointed with flamboyant and fanciful outfits in more than fifty shades of pink and now everyone can get in on the pink action.  PinkDay is set to sell out quickly, so fans are urged to secure their seats as soon as tickets go on sale on 1 November 2017 from This year R10 from each ticket sold will be donated to the PinkDay cause.  SnapScan and a variety of donation options will be set up to enable fans to donate to PinkDay. 

CSA’s commercial partners will be contributing to the donation with a variety of exciting initiatives, including donations for runs and catches and of course a large amount from Momentum for any direct hits landing on the giant inflatable “M”.  Details will be announced at a media conference closer to PinkDay next year. A proud addition to raising awareness of breast cancer is a dedicated PinkDay website ( that will stand as an ongoing information and support portal and is due to be fully launched in November 2017.  Content will include frequently asked questions, details about preventative and early detection checks and importantly how and where to access support and healthcare once a diagnosis has been made.  This will also include a donation platform for those that want to contribute to the cause and information around the initiatives of the PinkDay event.  Every rand raised from PinkDay will go towards supporting hundreds of women (and men) with breast cancer, by offering tangible support to the breast care team at Charlotte Maxeke.  

Play your part and #PitchUpInPink.


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