Standard Bank and IRONMAN South Africa entered into a sponsorship partnership that will secure the long-term sustainability of one of the country’s premier endurance events while at the same time enabling Standard Bank to extend its brand reach to the fast-growing sport of triathlon.
The sponsorship will involve all of World Endurance Africa Holdings’ major event properties, IRONMAN South Africa, IRONMAN 70.3 South Africa and the 5150 African Triathlon Series.
Triathlon – and IRONMAN in particular – exemplifies all the qualities that Standard Bank stands for: hard work, dedication, endurance and commitment. Ironman offers Standard Bank a single entry point into all three sporting codes. The quality of IRONMAN South Africa’s development programme and the aspirational nature of the sport, which promotes a healthy, positive lifestyle, were also major points of attraction for Standard Bank.
Standard Bank Ironman 70.3 Buffalo City triathlon, 29 January 2017.
Read more about IRONMAN at www.ironman.com.
What makes an IRONMAN? Endurance, hard work and commitment to be in it for the long haul. As a business with a 150 year history we are an organisation that resonates with the Ironman values. #SBIronman
Standard Bank is the proud sponsor of IRONMAN South Africa. Annah Watkinson shares how training has helped her progress and become more competitive in Ironman. #SBIronman
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