Currently Standard Bank is the only African organisation to be a sponsor of CAF and CAF is the only commercialised pan-African sponsorship property providing opportunity to leverage a sponsorship across many markets.
Standard Bank is the official Financial Services sponsor to the following CAF competitions until 2016:
CAF is the governing body of African Football and was founded in 1957.
CAF has various football properties in both the Men's and Women's competitions.
The premier African football tournaments staged and hosted by CAF, are the largest events on the continent and showcase African football to global and continental audiences.
The decision to partner with CAF over an eight year period was driven by Standard Bank's growing presence as a leading emerging markets bank on the African continent, and at the same time an appropriate key sponsorship as the bank has the largest banking presence in Africa.
As CAF showcases Africa's accomplishments through tournaments that attract continental and global audiences, Standard Bank is able to make meaningful connections with the communities in which we operate. The engagement through the various CAF events and tournament are the means through which Standard Bank plans to build and expand its brand awareness and positioning in Africa in the 19 countries in which we operate.
The sponsorship has different goals in each of the different countries it will reach, and the bank aims to use this footprint to build and entrench relationships, while extending networking and hospitality opportunities further into the continent.
Connect with the relevant sponsorship teams to move you forward.